The problem I think it's about the production and costs, all corporations nowdays manufacture in China so I believe if there would be a great budget/eco-friendly phone or another products what can actually fight in the global market it have to be a Chinese company who make it. But I believe the Chinese are not interested in it if they can keep making cheap stuff and sell it like hamburgers for the hungers. So for Fairphone being an European company I think it's better to stick in the high-end niche. At least that way they can sell their stuff to eco-friendly wannabes and keep making a good profit in the side.