It's more about doing what investors think will give them gains, so that they keep investing, don't quit, and don't press out the people in charge of the company.

Dunno why I have this association, but when directors of Apple pressed out Jobs, Apple's stuff in the following decade was rather cool. I just played with MacOS 9 a bit, with its classical software like Hotline, and it really had a "culture" and an "ecosystem", and not what Apple's ads after 2000 tell you, but these seem to have been real.