Did you miss the part that paying subscriptions now provides less and less guarantee of remaining ad free? Don't take for granted that paying will keep that from you.

If it was about being fair, they would be fine with just keeping a moderate amount of ads. I didn't start blocking until they started to push multiple pre-roll ads and then several more every 10 minutes. Time does not suffer inflation, much on the contrary. If they try to take more and more of our time as payment, that's proof of their greed and disregard towards their users.