Really. It was bizarre to me as a non-fan that an author would go to that length. And yes, the 800-number was featured. I tried to find it on YouTube, but it appears to have gone down the memory hole. I think he only advertised on cable, but it still couldn't have been cheap. Did that really translate into money for him?

EDIT: Also, it was just him sitting in a chair, talking. No fantasy scenes or even artwork.