Companies will respond to the marker dictated by the consumer.
This is a lie that you've been told by econ 101. Companies will manipulate the markets through lobbying and anticompetitive behaviours so that the consumer has no other choice.
For instance, the suburbs are not a natural outworking of market desires, they are mandated by legislation that prevents medium rise and high density urban development, which necessitates cars and also massively overloads the roads so you have terrible traffic.
This wasn't a natural outworking of a market, but a deliberate push by capitalists to destroy public transit, build more roads, and lock you the consumer into a world in which you actually do not have any choice. This, not coincidentally, also creates the most wasteful possible way to organise our cities and transport ourselves - individualised cars and dwellings with enormous demands on space. More wasteful systems are as a rule better for capitalists because they create the largest possible market for consumables and redundant equipment.