I assumed he was prepared for something higher than $50-60, like maybe $80. I really can't imagine any company trying to justify $150 for a game. That price would drive more people out of the market.

I love GTA and Red Dead Redemption and I make 6 figures, and there is no way in hell I'm paying $150 for a game. But I would pay $80. I wouldn't be happy about it, but I would still pay it.