You get to a point where basic needs and standard luxuries don't move the needle and all the things you can't afford are just exponentially more expensive. This phase literally never ends. There are things Jeff Bezos and Elon Musk desire that they cannot afford. But even if you are making like 200k or so, "normal" living cost quickly become trivial, and it becomes about how much you have for crazy vacations and home upgrades. But you can be perfectly happy "just" getting a high end item and not a super lux item if you are a well adjusted person