People are becoming more conscious of stuff plenty of us have been aware for quite some time already. The idea that a browser made by a corporation who harvests your data for the purpose of advertising doesn't give a shit about privacy and will try to block adblockers is not something some people weren't expecting - but normies are getting this shoved in their face with YouTube giving them the anti-adblock notification.

Firefox (and it's clones) is basically the only other choice - all the other (major) browsers (that aren't Safari) are based on Chromium, which is developed by Google.