Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?
What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?
Do i as an average user need to be concerned?
If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.
I found that it was used in an attempt to target me based on human frailties.
This doesn't even make sense. It'd be much more lucrative to target multiple things you speak fondly about it or have expressed personal interest in by actively searching.