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Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash (apnews.com)
submitted 2 years ago by to c/news@lemmy.world
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Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[–] 4 points 2 years ago (3 children)

If the only choice is Bud Light, I will just have water. Bud Light and Coors Light are just the worst beers I can imagine. Not even worth considering. I'd just as soon be 100% sober then drink one.

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  • [–] 5 points 2 years ago (3 children)

    Both of those are still better than Miller Lite.

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  • [–] 2 points 2 years ago (1 child)

    Not by an amount that is meaningful. You can toss them all into the trash where they belong.

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  • [–] 0 points 2 years ago

    Miller Lite is so disgusting, I used it as a drinking cessation aid, the first time I quit cold turkey and had terrible night terrors, the 2nd and hopefully final time I quit, i slowly stepped down with decreasing sized tall boys of Miller Lite till I switched over to delicious Non Alcoholic IPA's. Was still hard, but easier with how disgusting Miller Lite is, the only beer that is more disgusting is Rolling Rock, but unfortunately it doesnt come in 6 different sizes of tall boys.

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  • [–] 2 points 2 years ago

    The beer I hate the most is Michelob Ultra. It's not even that it's gross, it's not that notable, I've had beers that made me want to vomit. MU is just so boring, it's so bland it's not even refreshing. If it was disgusting I could dismiss it at just "not my thing" but there was just nothing notable. If beer was body language, MU would be a shrug.

    The most disgusting beer I've had was St Arnolds 5 O'clock Pills.

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  • [–] 1 point 2 years ago (3 children)

    You must not have had a lot of beers if those are the worst beers you can imagine. It’s a low abv light lager, there’s a time and place. Like floating or tailgating. It certainly doesn’t taste foul, just doesn’t taste like much.

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  • [–] 1 point 2 years ago

    The worst beer is called Name Tag from Trader Joe's. I couldn't even finish one as a joke. I thought it might have gone bad so I opened another and it was the same. I ended up tossing the whole 6 pack. Some beer is crap and I'm just not that desperate.

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  • [–] 1 point 2 years ago

    Del's black cherry shandy. I bought them because I love the lemon, but they were out of lemon. The black cherry tastes like cough syrup.

    I still drank them, no point in wasting them. But I'm never buying them again.

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