It's not sunk cost outside of the wrap. If it's not a successful campaign the only thing lost is the 1500 bucks. If it's successful then $60,000 is nothing compared to a human life.

Nah, they take a cruiser off the fleet and wrap it. The vehicle can return back to the fleet after the campaign. The only thing lost is the 1500 wrap.

Maybe for you, it might not influence you to not drive drunk, but you're not everyone.

In advertising, this is what we call impressions and awareness. Just the fact that we are talking about it right now makes it a successful campaign.

The car is taken out of the fleet. Used as a reminder to take a cab. I would include the cost of the cruiser because if the campaign doesn't work the vehicle just goes back to the fleet, no harm done.

Good to know my life isn't worth as much as as a car.

That would be even worse. There's so many problems with letting corporations sponsor police that I'd be here all day if I intended to type them all out.