In this case, I'm referring to the notion that we all make minor sacrifices in our daily interactions in service of a "greater good" for everyone.
"Following the rules" would be a simplified version of what I'm talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? "Common courtesy", "situational awareness", etc...
I don't know that it's a "new" phenomenon by any means, I just seem to have an increasing (subjective) awareness of it's decline of late.
Yeah I travel a lot and I'm grateful to the British and Chinese tourists who seem to have overtaken americans in terms of shitty tourists. Most of the locals I meet say most of the Americans they meet are kind of annoying because we are loud and overly talkative and friendly, but in a puppy dog sort of way, not in a rude way.