I would re-read that article a bit more closely. The point they're making is that recently there have been developments such that maximizing profits is not seen as the SOLE principle behind decision making above all else.
For example, they cite Hobby Lobby which has Christian practices that doubtless cut into profits but are allowed as part of the company's mission.
But my apologies, a more accurate phrasing would've been duty to shareholders and the company.
Still, unless Apple has a really interesting company charter, annoying a capricious manufacturer of almost everything the company needs that is ALSO one of the world's largest markets, well, not that tough a multi billion dollar decision.