they have brand loyalty
Oh, they have some brand loyalty atleast. In my country, Apple has a miniscule market share across all domains[ laptops or phones included ]. They recently launched 2 Apple Stores in a bid to slowly extend themselves inside the market. Quoting from a news article
Another Apple loyalist, Vivek, who waited in the queue for 17 hours to get his iPhone said, "I have been here since 3 p.m. yesterday. I waited in the queue for 17 hours to get the first iPhone at India's first Apple store.