As a guy who used Twitter extensively for more than a decade and had over 40k followers, I can tell you it went from a great place to promote one’s RPG work to a terrible place just about overnight back in 2020 or so – just about the time users focused on algorithmic sorting of tweets over the timeline.

I was lucky to get 400 people to click a link and maybe one would buy something. Engagement was shot.

Luckily I found the social media platform of the future – email! It’s a network I control, can move to the service of my choice, and lets me directly connect with those who expressed interest in what I make.

I’m glad I started building up my email list a few years ago. It takes time but it’s worth it.

I feel like a lot of creators on Twitter simply can’t let go even though the network isn’t the same as all anymore.