The "we'll figure it out later" mentality that plagued the entirety of the ad-supported internet during the last two decades is finally coming to it's natural conclusion. Some companies have decided to tackle the issue by progressively getting away from ads (See X/Twitter, YouTube Premium), others are trying to hold for dear life and doing one last, giant push to try to make it work (Google, also YouTube somewhat). The next few years will decide what the future of the web looks like

My guess is they're not self destructing. They're pissing off parts of the user base to profit more from the rest of the user base. I'd guess it's all calculated and profitable. Except whatever twitter is doing that's just a mess

My theory is that they have been "inbreeding" too much by only hiring friends and family. This creates a cesspool instead of a talent pool. Try getting into one of these companies without an in... It's not easy.