More of the same I’m guessing. I’ll be interested to see how long he lasts. I would have preferred someone like Forstall or Federighi or Fadell. Cook is chairman of the board now, so it’s not like he’s really gone anywhere.

At least that awful industrial designer Dye is gone.

Cost of its soul? What do you mean? Apple has always been about profit from the moment Steve and Woz created it (more Steve, but that’s why they’re still around).

Say what you want about Tim Apple, but he wasn't dumb enough to follow the golden goose of AI.