I think this issue is mostly a USA one, considering that most communications there have caps (data, phone time, SMS etc.) Paradoxically, the market there doesn't work very well and prices are relatively high. Big corporations take advantage of it to lock people to their ecosystems. There is a high probability that this issue, will be regulated by the EU, since US policy makers are unable to solve much more important problems. For them this is not an issue. The market has solved it.
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