Scammers already do that so this is strictly better either way.

Though I do fear another cookie banner for the LLM age

That’s kind of part of criminals business plan not to comply with regulations…

So it’s not actually a downside. Just noise in the background for which we’ll need to cope with. Same companies were already impersonating banks or whatever so the use of AI really is just accessory.

On another hand, knowing when a company is using bots to interface with its customers or when AI is involved into decisions that can impact them that’s a strong benefit for us European.

A possible downside to this is that only legit companies will adhere to it, whereas scammers won’t include the assertion, giving people a false sense of security.

Of course they won't, which is why not identifying as AI is itself a new class of fraud and should be added to the other charges and punished as such.