I'm thinking things like "Same-sung" For Samsung, because all their products look kinda generic and boring, or Ford standing for "Fix Or Repair Daily" because of the engineering and build quality, or "McDiabetes", for obvious reasons.
Iirc, Maverick is/was its own chain. Maybe they got acquired. The name change seems like a good move.
Also, not to hail corporate too much, but the Maverick burritos are legitimately the best value meal for food to go in my area. About $7 for a big burrito that doesnt make me feel like shit, and that I can walk in the door and grab from under the heat lamp myself.