Oh no, my expectations are good and low. I'm just wondering out loud here whether this is something Canada Post should be doing at all. With the right service, anyone with nearly zero interest in computers can set up a web "store". Should Canada Post do it? I'm not sure.

I suspect that this isn't framed very well, and may be diluting the brand. We may be seeing some kind of greasy deal where someone borrows the Canada Post brand to set out a platform very close to Shopify - and similar platforms - to sell trinkets. But Canada Post is a service that's supposed to work for all of us, bringing us and the world together: From far and wide, and through storm and danger.

I'm sure we all buy from small businesses that use Canada Post, they can certainly be boosted by Canada Post as Canadian Businesses that successfully use the Post service. I think gestures or programming like this can facilitate that spirit of service, and be compatible with the brand. I'm just not sure if e-commerce is where Canada Post should go.