I'm not talking about the insurance, I'm talking about the people making decisions for that company. They will have a share portfolio which forma that major part of their personal income which will be hedged. As such, so long as the broad capitalist system keeps extracting wealth, they will keep earning. Their own company is often little more than a side project compared to their assets.

It's truly shocking to me that people are still falling for this notion of the wise, financially prudent, CEO - even after the 2008 crash and all the fallout. People are still invested in this mythology around how businesses work.

I guess with healthcare people need the comfort. After all, seeing medicine like any other product of modern industry is a pretty scary leap, so people have to build a narrative around it by which it's magically protected.

It isn't. It's the same as literally every other product on the market. You can wrangle it in as much storytelling as you like, but nothing is going to make production of pharmaceuticals any different to production of paint, oil, cars, tanks, and any other thing you can think of. The most profitable practice is chosen and that often is to the detriment of ordinary people.