In the early days they were everything I wanted in an Android device. Hardware sold with minimal markup, long battery life, and easily customizable when it came to the swapping ROM’s. Their customer service was also fantastic.
Then they slowly raised margins and the hardware wasn’t cheaper than other flagships. Then they started making their own ROM and making it harder to swap it out. Now they’re just another Android. Nothing sets them apart from pretty much any other device.
On top of that, their customer service is now on the deny delay defend flow. If you have a problem and you need their support, you will regret going with them. If you don’t have a problem, you’ll probably be fine. But why go with them at all, nothing they offer is better than a Samsung or LG.