The Board chose him, an EA guy with his track record of screw-the-customer decisions, to head a B2B company where customer relationships are totally different from B2C, and customers aren't mainly naive fad-following kids that will keep pre-ordering games from companies that screw them in the past.
They're dealing with adults with businesses as customers, not thrill-seeking teens who will forget any and all shit done to them in the past just to keep on playing the same games as their friends.
At the very least the members of the Board are spectacularly incompetent and should be removed so that the company has a chance of not collapsing withing the next 2 or 3 years (as projects that can't be moved out of Unity wrap up and customers chose different frameworks for new projects).