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[–] 49 points 1 month ago (2 children)

AFAIK Blåhaj became popular with trans people naturally, not due to any sort of marketing on IKEA's part. How can it be rainbow capitalism without intent?

Also, remember it is still popular as a kids' toy too. Mine have had one since they were toddlers, and (so far, anyway) there's no indication that either of them is trans. Sometimes a shark is just a shark.

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  • [–] 19 points 1 month ago* (last edited 1 month ago) (2 children)

    It is rainbow capitalism now:

    It didn't start that way, but they have capitalized on the trend.

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  • [–] 8 points 1 month ago*

    They are not going after fan works (such as knitted imitation instructions, comics or computer games) and haven't hiked the price so they're better than the average capitalist in such situation. As for the publicity stunts and ads that show connection of the brand with the community, I find them morally neutral.

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