Consumers do not have the technical knowledge required to make an informed decision
I'm battling with a friend. He bought a new smart TV. He's all enthused about the cool features from putting it on his n/w. I'm trying to explain why that is a bad idea. It's very hard. He's a non-techie. He just doesn't get the dangers. To be fair, TVs didn't used to have surveilence baked in them! Or semi backdoors. Also to be fair, TVs shouldn't be hostile!
IDK if I can reach him. But I see, the avg consumer has no hope. They do not have ANY sense of tech safety or danger. These are the same folks that years ago happily clicked on TotallyNotMalwareTrustMeBro.jpg.exe. Asking them to navigate all this is a losing battle.