Literally the Hock Tan playbook. Buy a foundational technology and jack the price way up assuming the whales will keep paying while mid and small customers fall away. Did it with Symantec, started to do it with Bitnami but backed off a bit due to massive backlash.

They bank on the asspain of switching tech tooling being greater than the financial pain of the price gouging. But hey, that's capitalism for ya.