I think it's insane because social media is addictive because being social and communicating with fellow human beings is addictive. That's what you and me are doing here and why we find it so pleasurable. That is not a bad thing.
It's a bizarre lesson to drill into our children's brains that this is a negative thing. I assume they don't really know what social media is and see it as distinct, more like the one way communication of comic books, rock n roll, and other media moral panics, and they assume children will too. But what will happen to the next generation is that they will see all forms of human interaction as horribly addictive, amoral, and unhealthy.