I don't have all the facts but based on the article I don't see the problem everyone seems upset about.
They received the report, decided it was valid but didn't match a bounty. Then asked him to follow standard responsible disclosure processes giving him credit in the final release. All very standard.
Should there have been a bounty? AMD has the budget, probably yes. But nothing in the communications seems any different from what I've seen and have received similar from companies in the past.