(snicker) That's just capitalism run amok - the price we pay for living in the modern era.

I'm just curious why no one thought "We're going to celebrate Pride and then four days later CONSIGN THE GAYS TO HELL. Is that a good idea or should we maybe celebrate Pride after Diablo"?

If you're going to do pointless tokenism, at least don't do it in a way that makes you look like a twit.