We used to buy plastic 5 gallon buckets. The bucket was 2.14 and the lid was 1.30 each. When they went to this system we could only buy in counts of 10(about 6 month supply, not really a big deal but annoying) and a count of 10 was 83.74, old system was 33.40 for a 10 pack. No one really cared as 50 dollars to a company making 30+ billion a year was nothing but...
Also so much time wasted jumping between the various systems which costed way more than 50 dollars.