It's a very common grocery store in Colorado. Kinda like how the east coast has a million Food Lions that the west coast has never heard of. And the west coast has Vons which the east coast has never heard of. I think King Soopers is in the "Kroger" family along with Ralphs & City Market etc. I've lived all over the USA in the past 7 years and I'm really familiar with chain grocery stores.