Its sorta kinda close to the old name, it conveys the concept of imagery, and its also really easy to read and say.
Like shit, I figured out just by playing team based shooters with voicecomms, that you want a username thats distinct, can be said in ideally one or two syllables.
When you're naming a product, yeah, having it be lingustically connected to the thing that it does, there yeah go, much better than 'Squoombly' or whatever.