Yeah, that's how people started to feel around ACIV: Black Flag.

But during AC1-3, we were all excited to learn more about the modern day mysteries and have more assassin stuff. We all wanted more!

Then Ubisoft decided to make it a yearly thing and kill off any characters with plot points that might hinder their multiplayer battle pass, yearly release dreams. Then it all fell apart and they had to scale back... But the damage was done.