Theoretically these have a lot of benefits as well, like saving on paper and ink. One barker could last as long as thousands of prices over its lifetime, and mean staff don't have to spend time changing them.
I mean, capitalism gonna capitalise and they'll be used for evil, mostly, but.
I wonder if they're all wired or run off batteries? If the former, then there's a single point of failure, if the latter then ho boy do I have a plan for a zigbee/wifi/whatever device.