I like that you like him now... But i don't think the main reason he's become cool now is due to him... not wanting to be cringe lol.
Obv yeah the audience n he grew but it sorta takes agency away from him by knowing its all bullshit haha. Like yes, he's a huge YouTube star but he's also now huge advocate of privacy, security and mental health.
He's not just doing this cos he doesnt wanna be cringe.