It's been happening in high schools, to the point teens are bullied and pushed out of peer groups if they have Androids. It's frankly disgusting that apple willingly creates this division to profit off teenagers bullying each other, and they don't get called out for it enough.

But in the larger picture, it's definitely going to be more common among the young, because iPhones themselves are ubiquitous among the younger. It's something the tech space is slowly starting realize: Apple has almost total market dominance among the rising demographic, and this has led to increasing tech illiteracy due to the way Apple designs its software, and inability/refusal to learn anything else. That is a huge problem for the tech industry when the only thing they can do to find customers is dumb their software down to appeal to people that don't know how to use anything other than iOS

The worst thing you can do as a consumer is be (blindly) loyal to a brand.

E.g. I like Columbia jackets, footwear, outdoor wear, etc. If however their quality goes down, or there is another comparable product that happens to be on sale (and assuming I like the look/style) I wouldn't NOT get it because it isn't a Colombia product.