Amazon is a hard one to find an alternative to. Mostly what I try to do now is buy directly from the brand. But they don't always have their own website.

Other times I can find the item locally. I'll buy it even if it costs a little more.

Also, sometimes the item is only available at Amazon or Home Depot online, for example. In that case, I'll pick Home Depot cuz they're a slightly smaller megacorp.

As a very last resort, I'll will begrudgingly buy from Amazon. Like if the item is only on Amazon or if the item is significantly cheaper there....

But, fuck Amazon Prime! That's a total scam. I canceled that years ago and never looked back.