Yeah, I would too. The argument wasn't that it's a net good. The argument is that if it were to work as they claim and only identify animals matching the description of lost pets using a mesh network, then that helps pets and pet owners. That's objectively true.

And air tags rely on Bluetooth signaling. Lost pets often avoid people so they don't work very well in most cases. The only options that do work are subscription based(gross) GPS trackers that use cell towers and GPS signals to determine their location. Which we have now, but thanks.