They changed tactics.

Pirating is work. You need a little technical expertise for debrid, or to set up a media server, or even to keep a bunch of USB storage organized. And while it's not that hard, when they couple taking care of all that for you AND running your likes through an algo and introducing you to new content regularly, your average person sees enough benefit, if the price is right.

So they introduce a service, get the price down to 10-15 a month. Get you in, get your preferences, sell them to the highest bidder and slowly crank back content to make more profit.

For the music it's worse, they're fucking over the artists AND selling your data.

When the cost in price or morality gets too high, they'll all pirate.

Some never stopped.