Humiliation after humiliation after humiliation.
Taunted, got his ass beaten up infront of his sons, and later on in life, when they grow up and remember this and then understand what it meant, will realize that their dad was a racist who got beaten up for being racist and a video exists and I can bet you, in school, as they grow older someone will be like, check this old video of so and so's dad getting his ass handed to him for being racist.