It actually is true. Sure the most expensive Maytag is basically the same as the least expensive one with extra computers on it, but if you look at brands like Speed Queen they're built to last with simple repairable parts. If you haven't been to a Laundromat, you've probably never heard of them, but they are the Queen of laundromat equipment. Why? Because Laundromats lose money when their shit isn't working and they need rugged equipment that will work for a long time and that they're able to do maintenance on. When looking at household goods where it seems like you can't buy good stuff at any price anymore, look at what the pros are using. They will get what they need and someone will be making it for them.

It absolutely is. Buy a Speed Queen.

Often times, your only option to cater to that is to go after a product targeted for commercial clients instead of consumer. Washer/Dryer targeted at laundromats. Kitchen equipment for restauraunts. The vendors are dealing with clients that are both more demanding, have the resources to get warranty promises fulfilled, and that have much more experience to quickly recognize a vendor faliing them. You don't need a large business concern's stuff to break in a year to get them buying again, but if their stuff does tend to break in a year or two your company won't be considered for future purchases.

Commercial clients are about the only ones that have a chance of being on equal footing with vendors, the consumer market is so easily snowed by marketing that companies get away with being crap there all the time (worst comes to worst, just pack up your tarnished brand and relaunch with a new, exciting brand, same crap products but consumers will eat it up)