You're right, I probably should have phrased that as 'they appear to be doing everything they can to monetize the consumer...'

Actions speak louder than words and the action of modifying their TOU to remove the following really struck a nerve:

"Does Firefox sell your personal data? Nope. Never have, never will. And we protect you from many of the advertisers who do. Firefox products are designed to protect your privacy. That's a promise."

Removing this statement feels motivated by more than the excuses they're giving - it feels like a betrayal. Subsequently shoe-horning in AI features doesn't help reverse this sentiment, it only emboldens it.

To each their own, but Mozilla clearly doesn't care about being 'the privacy focused browser' any longer or they wouldn't be taking their current actions.