The only difference is that I don't see the "wheelchair industry" targeting people who can literally walk on their own.

There is a huge difference here and more and more this industry is making people replace breastfeeding to buy their formula instead.

And it's not me saying this, is the WHO itself

More than half of parents and pregnant women exposed to aggressive formula milk marketing

Don't you think that many of those people think they need the formula because they were brainwashed by capitalist propaganda?