My wife and I used to go to the movies every Tuesday for like $5 a ticket. Didn't matter if there was something we were really interested in, we would take the chance on something. If that price tracked with inflation, it'd be $7 a ticket and we'd probably go with kids a couple times a month still. But it's more than double that and so are the snacks, so we instead go maybe twice a year.

But, yeah, some executive with an MBA knows best how to price empty goddamn seats.