This is the message of an old campaign for the #securityRoadway in #UK. It sounds ridiculous, if only the same message (maybe a bit watered down), was not used for road safety campaigns nowadays.
Ok, but the main point is in the second sentence. I mean: the advice to not run down the kerb is something I say to my daughter, and i think it's fine. The problem is where this comes from, the government who is shaking off responsibility for road safety by blaming vulnerable victims instead of working on the cause of danger (spoiler: cars, speed, drivers)