Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
It's fucked but with a charitable view, I can see some logic.
For all the nonsense, there are a handful of good deals on the Friday/Monday. If I were living paycheque to paycheque, seems like a bnpl scheme could let me budget say, November to February for christmas gifts, interest free unlike a credit card.
That being said, that's the theory. I imagine a lot of folks end up in over their heads much like credit cards etc.