Consistency? Nvidia does the exact same thing, so yeah I guess that's consistent. That reliable numeric with the Nvidia GeForce Titan, Nvidia Titan, and Nvidia Titan RTX (yes those are all very different cards).

And don't even get me started on the workstation Quadro card naming, with the Quadro RTX 4000, RTX A4000, RTX 4000 (Ada generation), and RTX PRO 4000 Blackwell.