At least in EU it just could have been just the right pricing with models in 800-900 EUR for 9070XT. Still outrageous price..

Then you have 5070 that's the "low" model of 50s Nvidia that only maching 9070XT with "you can do AI and RTX" and 5080 arguably better than 9070XT, but in most cases over 1k EUR.