Yes, I suppose I could, but it's just not the same, you know? Sure, perhaps the thermalization of the chaotic flaming furnace of a big crunch will ensure all remnants of the prior Universal state is eradicated just as effectively as the cold uniform isotropic order of heat death, but a big crunch harbors the hope of a new cyclic beginning. Before you know it, you're veering into Penrose-ish optimism about the whole thing, and how's that going to keep anybody awake all night shivering in horror?

How about wallowing in existential dread with a friend?